Joe Roman went to St Martins and was some kind of uber student but then wanted to get on and at it so he went straight to Channel 4 and shot two hundred million idents which won every award known to man and made a nice little routeway into commercials where Joe discovered that he just absolutely loves shooting girls and places and people and is very keen on magic hour which looks great and his producers have learnt to be relaxed about this because things have got to look right haven't they and Joe has a truly incredible eye for detail which comes across really nicely in his work and he hates chewing gum and was captain of his school under 14 rugby team although that was before he was a knucklehead.